On this episode of the Career Coaching Secrets podcast, host Rexhen Doda interviews Maki Moussavi, a mindset and identity coach. Maki shares her unique journey from a master's degree in genetic counseling and a 14-year corporate career in healthcare IT to becoming an entrepreneur and coach. She delves into the challenges and transformations of starting her own business, emphasizing the importance of discerning advice and avoiding the "hype" often found in the coaching industry. Maki distinguishes her work as self-actualization coaching, focusing on helping high-achievers explore their "why" and burn down outdated beliefs rather than just pursuing external achievements. Her primary clients are individuals aged 40 to 65 who are at a critical point of realizing current paths are unsustainable. Maki also discusses her effective client acquisition strategies, including speaking engagements, her book "The High Achievers Guide," and intentional networking based on authentic relationships. She reveals her future goal of coaching professional athletes through their identity shifts post-career, stressing the need for trusted connections and embracing uncertainty in the entrepreneurial journey. She candidly shares lessons learned about the realities of scaling and the challenges of fitting her message into corporate environments.
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