This episode of Inside Dentistry Support, hosted by Sarah Beth, CEO of Dentistry Support, explores the theme of unwavering commitment inspired by the story of Hernan Cortez burning his ships to conquer the Aztec Empire. Sarah Beth emphasizes the importance of an 'all-in' culture at Dentistry Support, where team members own their roles, take responsibility, and build trust through commitment. She provides practical steps to eliminate backup plans that hinder full engagement and encourages creating a culture that prioritizes emotional investment, presence, and mutual support.