🎙️In this episode of the Franklin Factor Podcast, Sarah Savard sits down with special guest Carrie Bond to discuss the power of new construction in today’s real estate market. Together, they outline five key reasons why new construction creates major opportunities for agents: consistent inventory, strong builder relationships, scalability, market differentiation, and long-term value. The conversation dives into how agents can break into this space, from building relationships with builder sales reps to understanding the construction process. They also spotlight the Franklin Team’s own strategies and programs fueling their new construction division, including a guaranteed buyout program and dedicated marketing support. The episode closes with practical advice for agents: stay consistent, stay proactive, and invest in building lasting partnerships with builders.
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What We Discuss:
00:00 – 00:37 Welcome to Season Two
00:38 – 01:55 Houston’s New Construction Boom
01:56 – 02:44 Partnering with Builders
02:45 – 03:45 Defining Your Value Proposition
03:46 – 05:22 Why New Construction Matters
05:23 – 06:47 Building Relationships for Success
06:46 – 08:09 Leveraging and Scaling Your Business
08:10 – 10:08 Market Differentiation and Expertise
10:09 – 12:44 Long-Term Value in New Construction
12:45 – 16:28 Breaking into the New Construction Market
16:29 – 17:47 Finding Your Unique Value Proposition
17:48 – 22:47 What Builders Look for in an Agent
22:48 – 25:59 The Role of Agents in New Construction
26:00 – 31:43 Growing the Builder Division
31:44 – 33:12 Final Thoughts and Upcoming Episodes
Guest Information:
Sarah Savard, Host and Co-Owner – The Franklin Team
Carrie Bond, Guest and President - The Franklin Team
Links and Resources:
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