In this episode of Training That Works, Rustin Schroeder talks with Adam Willson about how to build stronger sales teams by starting with mindset. Adam explains why most sales training fails because it focuses on fixing results before fixing behavior and behavior before fixing mindset. He shares proven strategies for creating a culture where salespeople coach each other, stay accountable, and drive real performance without top-down pressure.
Listeners will learn how to make training stick by shifting from information to transformation. Adam reveals how he turns resistant reps into confident performers, why money-based incentives often miss the mark, and how leaders can use healthy peer pressure to create lasting growth. If you want better sales results, stronger team culture, and a repeatable system for development, this conversation gives you the roadmap.
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