Most sales training is broken. Companies spend six figures on workshops that never stick because reps never get to apply what they learned. In this episode of Training That Works, Rustin Schroeder sits down with Kasey DuPre of Lucid to break down a better way. “Don't train them not to fail.”
Kasey explains Lucid’s approach: tools ready in 2–3 days, live calls by week two, and chunked principles applied immediately. He shares why application matters more than theory, how to turn even trade show sticker leads into gold, and the secret to scaling confidence across teams.
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