High performers are wired to get better and improve, but what happens when your drive to optimize starts working against you? We live in a world obsessed with optimization (e.g. morning routines, productivity tools, tracking devices, etc.), but sometimes the pursuit of better becomes the barrier to starting in the first place. This episode challenges the illusion of momentum that comes from endless planning. If you’ve bought the shoes but haven’t run, read the books but haven’t acted, or tracked everything but haven’t produced, then this episode might be your call to action.