Seth Earley’s New Book, THE AI-POWERED ENTERPRISE, Provides Practical Guidance For Implementing Transformative AI Solutions
“We know how we want our companies to work. Enterprises ought to be customer-focused, responsive, and digital. They should deliver to each employee and customer exactly what they need, at the moment they need it. The data and technology to do this are available now,” declares artificial intelligence expert Seth Earley. Nonetheless, AI continues to stumble when it comes to making this a reality. In his new book, THE AI-POWERED ENTERPRISE: Harness the Power of Ontologies to Make Your Business Smarter, Faster, and More Profitable (LifeTree Media/April 28, 2020), Earley provides practical approaches for solving the data management problems that are at the heart of this disconnect, showing how organizations can truly deliver on the promise of AI.
The answer, Earley says, lies in ontology – a consistent representation of data and data relationships that can inform and power AI technologies. In other words, ontology is “the master knowledge scaffolding of the organization.” Without it, any AI-driven transformation will be slow, costly, and less effective.
In language accessible to a non-tech audience, Earley draws on examples from numerous client companies to describe what correct execution of data management looks like. He addresses how to manage this transformation, step-by-step, covering such issues as:
Customer Experience – Customer experience is hard to get right and easy to get wrong. “It’s a question of the proper integration of technology,” writes Earley. He explores the roadblocks that hinder a systematic approach to customer experience, and offers a solution: a “high-fidelity journey map” that accounts for how technology represents and enables elements of the customer experience.
Marketing – Good marketing is about presenting the right content at the right time to engage the customer. Today, this means reading the online equivalent of physical body language: “the digital breadcrumbs, cues, and clues that tell us about what our customers need, how we can meet those needs, and how to best present the content most likely to engage the customer at that moment in their journey.” According to Earley, digital marketers must become knowledge enablers, champions of data quality, architects of digital systems, and keepers of the ontology that powers it all.
Ecommerce – Ecommerce is where ontology-powered AI can have its biggest impact, says the author. Its success or failure depends on the quality of data. THE AI-POWERED ENTERPRISE addresses how to enhance this quality by improving both customer classification and product taxonomies (categorizations) based on features and relationships.
Sales Process – “AI technologies can improve every part of the sales process by freeing sales staff from routine tasks and making them more effici
