It's all the rage: “content marketing”. But if you think just giving away lots of great content for free is going to make you money, you haven't thought the matter through. Chances are you're making one of the three big content marketing mistakes.
St. John's Cathedral in Spokane, WA, taken with my iPhone.
In this episode, I'll explain how to create content that actually makes sales.
Announcements:
Conferences where I will be attending and/or speaking:
And if you enjoy the podcast, I would consider it a great favor if you subscribe (and leave a review) in iTunes. This helps new people discover the podcast. You can also find the podcast on Stitcher.
I've been enjoying the challenge of trying to take great photographs using just my iPhone. Turns out this is a very popular hobby. Two great resources, if you're interested in giving it a try, are iPhone Photography and the ProCamera App. I also like 100 Cameras In 1.
“So then faith comes by hearing, and hearing by the word of God.”
Romans 10:17
What we put into our brains makes a difference in our life, and that includes our spirit life. I'm not big on rules, so I'm not going to tell you there are things you should or should not listen to or watch. But I will suggest you might want to be careful what you put inside yourself.
Anything that you are going to listen to, or watch, needs to pass through a filter. Here's a good one: is this helpful? Is it healing? Is it hopeful? Is it loving?
If the answer to the above questions is “no”, you might want to reconsider whose word you listening to, and what the consequences might be.
Content really does sell, but if you give away the store, you go broke fast. The key is you must create content that encourages a buying decision.
The three big “content marketing” mistakes:
Keys to creating content that sells.
