Description

In this week's episode, Sean turns the tables on Ray. The interviewer is now the one being interviewed.

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Feature Segment: Sean Edwards Interviews Ray Edwards

Sean gets to ask Ray the questions this week. Some of the questions Sean asks…

• What is copywriting, and why is it so important to entrepreneurs and small-business owners?
• In your book, How to Write Copy That Sells, you refer to the “magic building blocks” of sales copy. What are those blocks, and how do we use them?
• Recently, you introduced the term called “Distributed Sales Messaging”. What is that all about, and why is it important?
• Are there any types of businesses that this “copy-centric” approach will NOT work for?
• Do Internet “product launches” still work, or has that gravy train already passed us by?

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