You want to write copy that converts, but how can you do that?
Remember this: Before conversion comes connection. You need to connect with your audience before you start pitching them. In this week's episode, I'm giving you three ways to do exactly that.
Do Not Boast About Tomorrow.
“… we know that all things work together for good to those who love God, to those who are the called according to His purpose.”
Romans 8:28 (NKJV)
Many verses of the Bible seem a little vague (hence all the various denominations of Christianity), but this one is crystal clear.
As a believer, I find comfort in this verse during the bad times. If I don't see the good in what is happening in my life, I simply need to remember that the story isn't over. In other words, in the end, I will see the good.
My tip this week is for a free app called Threads that is available for both IOS and Android.
This is the tool to use when you want to add close captioning to your Instagram stories (which, for the record, I do on a daily basis right here).
Why closed captioning? Because not everyone scrolls through Instagram Stories with the volume up and having the text on the screen entices them to either turn it up or read it. How do I know this to be true? Because my engagement has increased since I began using it.
If you're posting videos on IG, I highly recommend you get this app.
3 Ways To Write Copy That Connects
I don't just write copy, I teach others to write copy and often my students and I review some of their material that flopped. In almost every case, the basic problem is the same: They failed to connect with the reader on a personal level. Their words were...just words.
First connect. Then convert.
Here are three ways to get it right:
1. Pay attention to what your market is talking about.
Whomever your intended audience is, do your homework and get to know them. Try to learn not only the relevant joys, pains and everything in between, but also learn their specific language well enough to echo it back to them in your copy.
2. Help them feel understood, appreciated, justified , safe and vindicated.
Okay, there is a lot going on in that sentence, but it isn't complicated. It goes back to remembering whom you're talking to.
For instance, I've never been in combat, but I've written some powerful copy for our combat veteran heroes. How could I do that i
