NOTE: The title of today's episode is the work of Ben Settle, who promptly smacked my wrist for grabbing one of his old subject lines – and rightfully so. Ben is a friend – but we don't steal from our enemies. We certainly don't steal from our friends! So sorry, el Benbo. The slight was not intentional, but that don't make it right. We changed the name of the episode to reflect Ben's ownership of the term, and we also changed the graphic for the post. Finally, I emailed out subscribers explaining this to them. We do credit Ben in the episode itself – that was always there. And now… on with the show!
The week we were recording this we were heading to San Diego for one of the best conferences in the online marketing industry, Social Media Marketing World. Sean and were all excited for another reason. The city of San Diego now has Lime Scooters which make enjoying a downtown area so much more fun!
We start this week’s episode talking about…
- (1:09) Why Tiffany thinks Sean needs a date and how she plans to make this happen.
- (3:15) Why Social Media Marketing World is such a great conference and how it helps you avoid the crooks and scumbags of internet marketing.
- (9:13) Why Jesus encouraged his followers to be like snakes, even though snakes are usually compared to Satan.
We also discuss…
- (13:40) The three reasons why most companies have what Ben Settle (at BenSettle.com) calls “phantom pooping prospects” and what you can do to help these customers feel calm and confident when it’s time to buy.
- (18:42) Sean’s journey in applying Seth Godin’s most exciting recent teaching… “People like us do things like this” … to the Revel77 Coffee Shop.
- (45:10) My answers to more of Tiffany’s embarrassing questions about things like sacrificing your organs, deciding whether to travel to the past or the future if time travel was a real possibility and why you might consider avoiding the shower for a month.
Click here to download or listen to this episode now.
Ray’s Tip of the Week:
- (7:41) This new duo of apps is helping our team be more consistent and classy with our Instagram Stories.
- (8:10) Why the free templates for this app kind of suck and what to get instead.
Spiritual Foundations:
- (9:25) The New Testament verse that urges you to be like a snake and how it can save your business.
- (11:59) Why the common idea that Jesus was always meek and gentle is completely wrong and why the Lamb of God suggested we take a leaf out of the Serpent's playbook.
Feature Presentation:
- (13:40) Why many of your company’s prospects are like dogs sniffing around for the perfect place to poop. They circle, they look like their going to do the deed, and then they move on to another spot asking themselves, “is this the perfect spot for me?”
- (15:22) What business owners need to learn about their “phantom pooping prospects.” This lesson can help even the most constipated buyers feel safe and comfortable enough to make a smooth move into your business.
- (15:40) The three mistakes most businesses make with their “phantom pooping prospects.” Each of these mistakes is easy to fix. All it takes is a little empathy.
- (18:4
