You might be thinking, "Why the 180, Ray? Haven't you been pitching A.I. as an incredible new tool? Aren't you marketing your own copywriting A.I.?"
I still believe A.I. is an incredible tool - And yes, I'm very pleased with my company's A.I. software - BUT, as I said when I first started in this business, you must be more than just a copywriter.
That was true then, but now...it's absolutely critical.
If you're counting on copywriting alone, you're not only eligible for a quick replacement, you're also doing a disservice to your clients (the ones you'll likely be losing soon).
[01:01] “The amount of money we receive will always be in a direct ratio to the demand for what we do, our ability to do it, and the difficulty in replacing us.” - Earl Nightingale
[01:45] It's already happening...as predicted
[02:10] Our Copywriting A.I. (ClarityScribe)
[02:37] You MUST be more than a copywriter to compete with other copywriters
[04:07] Understanding the context
[05:17] To be competent you must study (the right people)
[05:49] Understanding the history of this business
[06:53] My point: Understand the whole process
[08:21] Find a "working" mentor
Links
Copywriting as a Million Dollar Business - Join me live in Spokane for this life-changing workshop - In person (this month) and virtual (next month) options available while they last.
Lex Fridman Podcast - "Conversations about the nature of intelligence, consciousness, love, and power."
ClarityScribe - The A.I. software my company has developed specifically for copywriting.
Bob Bly - Brilliant copywriter!
Digital
