Welcome to the first episode of the Donovan Digital Podcast, where we explore powerful marketing and relationship-building strategies for companies in the AEC industry. In this episode, Shawn Donovan sits down with Jeff Rigot of Viracon, a seasoned rep with 38+ years in the glass and glazing industry.
Jeff shares how he's built long-standing, meaningful relationships with architects by focusing on integrity, reliability, technical knowledge, and humility—core traits that have made him one of the most trusted figures in the field.
This episode covers:
✅ How to earn trust with architects
✅ The mindset and habits of successful product reps
✅ The importance of humility and follow-through
✅ Building credibility with design professionals over decades
✅ Real-world lessons from 38+ years in the building product industry
Whether you're a product manufacturer, rep, or marketing leader in the AEC space, this conversation is packed with wisdom on what it really takes to connect with architects and get your products specified.
