How do you scale an aviation business in a trust-based industry?
In this episode, Captain Curt sits down with Tia Minzoni—founder of Stella Jets and Stella Share—to talk about scaling a brokerage without owning a plane, why relationships beat ads in high-net-worth spaces, and how she turned her marketing brain into jet-fueled revenue.
From programmatic marketing to private aviation, Tia shares real, unfiltered insight on building a brand that stands out, how she qualified 300 leads in one day (and what she learned), and how she's creating entirely new categories in the private flight world through shared luxury experiences.
If you're building a service business, want to attract high-end clients, or are curious about how private jets really get booked, this one’s packed with no-fluff strategy and mindset shifts.
Timestamps:
00:00 – Meet Tia Minzoni: From Texas BBQ to Jet Brokerage
02:20 – Scaling businesses before aviation: What Tia learned as a marketer
07:00 – Why ads don’t work in private jet charter (and what does)
13:10 – Educating the aspirational audience vs. disqualifying bad leads
17:40 – Why Stella Share is disrupting the luxury travel market
20:15 – What charter brokers actually do (and why it matters)
28:00 – Lessons from marketing flops and operator red flags
32:00 – F1, yachts, and Stella Experiences: Merging events + aviation
40:15 – Masterminds, real estate, and leveraging reputation
48:30 – Boundaries, assistants, and why saying no is power
56:00 – Planning your day like a high-performer
59:00 – Final takeaways on scaling with integrity
CONNECT WITH US:
Instagram: @thecaptaincurt
TikTok: @thecaptaincurt
LinkedIn: Curtis Marker
Website: www.captaincapital.com
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CONNECT WITH TIA:
Instagram: @stellajets
Website:stellajets.com
TAGS:
#AviationBusiness #PrivateJets #BrokerLife #BusinessScaling #WealthBuilding #CaptainCurtShow #TiaMinzoni #Entrepreneurship #StellaJets #RealEstate #LuxuryTravel
CONNECT WITH US:
Instagram: @thecaptaincurt
TikTok: @thecaptaincurt
YouTube: https://www.youtube.com/@thecaptaincurt_
Website: www.captaincapital.com
Invest With Curt: Start Here: https://www.captaincapital.com/invest
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