If you digitise chaos, all you get is faster chaos.
In Episode 7 of The Disruptors, Ritesh Shah and Julian Wallis unpack why so many digital transformation projects fail — not because of bad tech, but because of broken processes. Businesses often replicate old habits in new systems, expecting different results.
This conversation cuts through the hype to surface the real issue: It’s not about the software. It’s about the structure.
And if your processes are flawed, no system — AI, ERP, or otherwise — will save you.
Topics Covered:
00:00:45 – The Illusion of Progress
Why digitising legacy workflows doesn’t solve anything
00:02:04 – Systems vs Processes
Why your tech stack is only as good as your operations
00:03:27 – Building the 4DCX Framework™
How Intuji delivers repeatable outcomes at scale
00:06:09 – Discover. Design. Develop. Dominate.
What the 4DCX framework actually means
00:09:10 – What PSV Thinking™ Looks Like in Action
Why structured execution matters more than shiny tools
00:11:15 – Structured Data or Bust
AI only works if your inputs are clean
00:14:19 – Proactive Systems, Not Passive Tools
What creating true EdgeFactor actually involves
00:16:15 – Copying vs Rebuilding
Why replicating legacy processes guarantees failure
00:18:06 – The $100M Blind Spot
What would break if your business doubled overnight?
00:36:38 – Jobs That Should Take Seconds
How bad UX leads to poor data, poor adoption, and poor decisions
Digital transformation doesn’t begin with tech. It begins with disciplined process thinking, clear structure, and a ruthless commitment to execution. If you skip that, all the AI and software in the world won’t help.
Key Takeaways from this Episode:
● Tech scales what already exists — if your process is broken, your results will be too
● Execution starts with clarity — structure and data before system and AI
● Real digital leverage = process + system + outcome
● Adoption only happens when the system makes life easier for the user
● AI is powerful — but only when built on structured, contextual input
Learn More / Resources:
Visit our Learning Centre at https://intuji.com/learning-centre/ for more resources on PSV Thinking™, digital transformation, and enterprise growth.
Connect With Us:
The Disruptors LinkedIn: (https://www.linkedin.com/company/the-disruptors-official)
Intuji LinkedIn: (https://www.linkedin.com/company/intuji)
Intuji Website: (https://intuji.com/)
Subscribe to The Disruptors to learn how to apply PSV Thinking™ and create an EdgeFactor™ in your business.
