I'm breaking down the LinkedIn post that generated over $100K from one client. The secret wasn't the post itself.....it was shifting from generalist to specialist. I was tired of sounding like every other gym with recycled "busy professionals over 30" messaging. When I planted my flag for "men executives over 40," everything changed. Content became effortless. Sales went from convincing to connecting. I'll show you the exact post and challenge you: Are you building for everyone or your one?