Australia’s chicken meat industry is a star performer of Australian agriculture with retail value of around $6.6 billion and employing more than 58,000 people. So how does an industry like that take its game to the next level? In this episode of Unearthed, we discover how the team at AgriFutures has taken a leaf out of the elite sports coaching manual as part of a new approach to chicken meat research.
Unearthed is brought to you by AgriFutures Australia.