Building a Messaging Framework for Business Growth
Jess Sato delves into the creation of a messaging framework vital for business growth in Episode 3 of a multi-part series. In this episode, she emphasizes the significance of a cohesive messaging strategy in attracting the right clients and opportunities. Jess discusses how a strong messaging framework aligns marketing efforts, speeds decision-making, and increases audience engagement and conversions. She outlines three layers of the framework: the foundational statement of the big idea, the impact layer communicating the deeper purpose, and the fun layer reflecting the brand's personality. The episode concludes with advice on implementing the messaging framework into a content strategy to engage the audience and drive business growth.
00:00 Welcome to the Purpose and Profit Podcast
00:35 The Importance of a Messaging Framework
02:35 Key Benefits of a Strong Messaging Framework
04:30 Building Your Messaging Framework: The Foundation
05:55 Building Your Messaging Framework: The Impact
08:10 Building Your Messaging Framework: The Fun
09:39 Implementing Your Messaging Framework
12:01 Conclusion and Final Thoughts
Connect with Jess:
www.jessicasato.com for all the free resources!
Instagram: www.instagram.com/jessicasatocoach
Linkedin: www.linkedin.com/in/jess-sato
If you need additional support and want to talk about the potential for speaking on stages or how to incorporate your thought leadership into you business, let's talk. Simply schedule a free session by clicking here.
Connect with Jess:
www.jessicasato.com for all the free resources!
Instagram: www.instagram.com/jessicasatocoach
Linkedin: www.linkedin.com/in/jess-sato
If you need additional support and want to talk about the potential for speaking on stages or how to incorporate your thought leadership into you business, let's talk. Simply schedule a free session by clicking here.
