Maximizing Social Impact Through Purpose-Driven Business
In this episode of the Purpose and Profit podcast, Jess delves into the significance of integrating social good into business practices. She begins by sharing a story about her mentor Anna Eleanor Roosevelt and their work at Boeing, highlighting the role businesses can play in community engagement and global citizenship.
She discusses the rising consumer expectations, especially among Gen Z, for companies to be socially responsible. Jess provides actionable strategies for business owners, including sharing expertise, forming strategic partnerships, using their voice, investing wisely, sourcing ethically, and paying a living wage. She emphasizes the importance of choosing purpose over profit and offers resources to help business owners align their strategies with their social impact goals.
00:00 Welcome to the Purpose and Profit Podcast
00:43 The Importance of Doing Good in Business
00:49 A Story of Corporate Citizenship
02:45 Consumer Expectations and Business Responsibility
05:37 Practical Ways to Do Good in Business
05:43 Sharing Expertise and Building Partnerships
10:18 The Power of Speaking Up
12:16 Investing Strategically and Ethical Sourcing
17:46 Choosing Purpose Over Profit
19:24 Resources to Align Purpose with Business Strategy
20:50 Conclusion: Be Bold, Be Brave, Make an Impact
RESOURCES MENTIONED
10 Questions To Rediscover Your Purpose & Align Your Business Strategy
Crafting Your Impact Statement
Connect with Jess:
www.jessicasato.com for all the free resources!
Instagram: www.instagram.com/jessicasatocoach
Linkedin:
Connect with Jess:
www.jessicasato.com for all the free resources!
Instagram: www.instagram.com/jessicasatocoach
Linkedin: www.linkedin.com/in/jess-sato
If you need additional support and want to talk about the potential for speaking on stages or how to incorporate your thought leadership into you business, let's talk. Simply schedule a free session by clicking here.
