The Christian film genre is raking in the bucks - Over $700 million since 2014, (up from $110 million in 2011-2013). We analyze the most recent box office buster produced by the Erwin brothers, “I Can Only imagine.” Two themes are working side by side — a redemptive theme and a humanist theme. Which one wins the day? We also provide three basic guidelines by which Christians may incorporate film to the glory of God and for positive kingdom impact.