In this episode of Add To Cart, we are joined by Sharon Anderson, Head of Digital Lotteries at The Lott. You would know The Lott for their brands including Powerball, Oz Lotto and Instant Scratch Its. This is a unique retailer as there are no physical goods to shift and this episode provides a fascinating insight into how you can still sell something that is totally intangible. Sharon takes us behind the scenes with some of the challenges they face in transitioning older customers to online, the tactics they use to navigate app stores that have different rules and regulations and how they handle the huge surges of demand one hour out from prize draws.
Links from the episode:
Signet and Nue Bar (sponsored)
Shopify Plus and Tropeaka (sponsored)
Questions answered in the podcast include:
This episode was brought to you by…
About your host: Nathan Bush from 12HIGH
Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-host: Sharon Anderson from The Lott
Sharon Anderson is the Head of Digital for The Lott, at Tabcorp, Australia's leading gambling-led entertainment company, listed on the Australian Securities Exchange (ASX).
Since 2015, Sh
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