In this episode of Add To Cart, we are joined by Danielle Holloway, Founder & CEO of Merry People. Dani recognised a gap in the market for fashionable, functional, wearable gumboots and used her house-buying savings to turn that idea into a reality. Six years on, the business operates across Australia and the US and is a fantastic example of doing one thing and doing it exceptionally well. Dani shares her story covering how to get started turning an idea into a manufactured product, her experience of virtual trade shows, moving into the US market and why her boots will never go on sale.
Links from the episode:
Packaging Solutions from Signet (sponsored)
Shopify & Jon Wexley (sponsored)
Questions answered in the podcast include:
This episode was brought to you by…
About your host: Nathan Bush from 12HIGH
Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-host: Danielle Holloway from Merry People:
Dani Holloway is the CEO & Founder of Merry People. Unable to find a gumboot that she loved, Dani decided to have a go at creating her own... and Merry People was born! Dani is trying to change the perception of the humble gumboot, from a daggy occasional product, to an everyday fashionable st
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