In this episode of Add To Cart, we are joined by Dani Atkins and Alex Babich, the married founders of Kulani Kinis - a swimwear label inspired by Hawaiian life, summer and a love of colour. And they are taking the world by storm. Not only are they selling over $20m of bikinis with their team of 40, they are selling 80% of their product outside of Australia. In this delightfully honest and real episode, Dani and Alex talk us through the inspiration to create a new swimwear label as a side hustle and how they left their previous careers as a psychologist and a corporate accountant. We also discuss why they don’t pay influencers (despite their 600K followers) and their tips for surviving burnout in a very busy eCommerce world.
Links from the episode:
Shopify Plus and Muscle Nation (sponsored)
Questions answered:
This episode was brought to you by…
About your host: Nathan Bush from eSuite
Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, eSuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-hosts:
Dani & Alex from Kulani Kinis:
Dani & Alex are a wife & husband Co-founder couple who transitioned from their traditional careers (psychologist & accountant) to chase the sun & build a multimillion dollar swimwear brand.
You can contact Danielle Atkins at LinkedIn
You can contact Alex Babich at LinkedIn
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