In this episode of Add To Cart, we checkout Anthony Zaccaria, the Co-founder and Chief Commercial Officer of the brilliant Australian tech company Linktree. What started as a custom web feature for a band has turned into a $1.3 business used by the likes of Selena Gomez, Alicia Keys, Jamie Oliver - oh, and 24 million other content creators. Today, they have 1.2b visits every month and a team of 270 scattered all over the globe. Not bad for a little custom feature!
Links from the episode:
One Link At A Time: The Linktree Story | #192
Questions answered in the podcast:
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About your co-host: Anthony Zaccaria from Linktree
Anthony is the Co-founder of Linktree, the market-leading linking platform enabling creators, brands, artists, publishers, agencies, and businesses of all sizes to curate an online ecosystem, engage with their audience and monetise their passion. Founded in 2016 and the first of its kind, Linktree is utilised by more than 19 million users globally including TikTok, Selena Gomez, Red Bull, Alicia Keys, Facebook, the Los Angeles Clippers, Jessica Alba, Comedy Central and HBO. Juggling his twin toddler boys on the home front, Anthony also co-founded Australia's leading music and entertainment specialist digital agency, Bolster, and content platform LNWY.CO. Prior to Linktree and Bolster, Anthony was an artist manager and worked across agencies and media including Native Digital and The Sound Alliance, and was revealed to be the man behind an anonymous sandwich delivery hotline taking inner Sydney by storm in the late 2000s.
You can contact Anthony at LinkedIn
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