In this episode of Add To Cart, we checkout the guy who used to play in Wayne Carey’s number 18 jersey at the North Melbourne Kangaroos. Nowadays, he is better known for having recently sold his retail media business, CitrusAd, to Publicis for $200m. Brad Moran is the CEO and Founder of CitrusAd - they monetize the digital shelf of eCommerce retailing sites. Or to put it simply, they take the old school grocery shelf buying and make it accessible for online retailers so they can generate additional revenue from the eyeballs they attract. And no doubt they were a healthy acquisition target - CitrusAd powers media sales and ad-serving for more than half of the top 20 retailers in the world. This includes Tesco, Sainsbury’s, Argos, Bed Bath & Beyond and here in Australia, The Iconic, Woolworths and Coles.
Links from the episode:
Horses Are Better Than Unicorns: The CitrusAd Story | #164
Questions answered in the podcast:
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About your co-host: Brad Moran from CitrusAd
Brad’s career began in the arena of elite sport playing professional Australian Football League (AFL) before founding his first e-commerce tech company (NoQ) at the age of 24. This company quickly evolved into a world leading platform for grocery across the US and Australia. Six years on and obtaining an incredible amount of startup experience, Brad left his first company and founded CitrusAd in 2017 with Nick Paech. Brad is an incredibly resilient, visionary CEO with a strong talent for developing technology teams and commercialising software products on a global scale.
You can contact Brad at LinkedIn
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