In this episode of Add To Cart, we checkout Danielle Lewis from the influencer marketing platform and agency, Scrunch. Whether you’re a TikTok regular or a social media novice, understanding how to best utilise influencers within your business can be daunting. Danielle helps to take away the guesswork.
Links from the episode:
The Do’s and Don'ts of Influencer Marketing| #021
Questions answered in the podcast:
About your host: Nathan Bush from 12HIGH
Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-host: Danielle Lewis from Scrunch
Danielle is the Co-Founder & CEO of Scrunch, a global multi-channel Influencer Marketing Platform and Agency. Scrunch launched in late 2014, and since then has raised $3 million in capital, built a world-class team and launched a global SaaS platform, setting up HQ in Brisbane, Australia. Danielle and her team have been proven to be game-changers in the Influencer Marketing world, taking on massive advertising campaigns, collaborating with the likes of Amazon, Deliveroo, NewsCorp, Publicis Mojo, Under Armour, Youfoodz and more.
Danielle has a background in fashion design, blogging and enterprise sales. Ten years ago she started a local Brisbane-based blog while pursuing a career in enterprise sales for Australia's
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