In this episode of Add To Cart, we checkout Founder and CEO of Step One, Greg Taylor. Step One is a brand that has reached cult status making comfortable, functional and ethical jocks. The company, valued at 60 million has gone from zero to six per cent of the men’s underwear market since it launched in 2017 and has recently expanded to make a range for women.
Links from the episode:
The Definitive Book of Body Language by Allan and Barbara Pease
Greg Taylor from Step One: Don’t Suffer In Your Jocks | #235
Questions answered in the podcast:
This episode was brought to you by…
About your co-host: Greg Taylor from Step One
A born entrepreneur, Greg Taylor has always had a mind for competition. In his youth, he was a national rower, representing Australia three times. This competitive drive helped motivate him in the business world. Created in 2017, Step One was conceived with the goal to make the most functional, comfortable, sustainable and ethically made underwear on the market.
You can contact Greg at LinkedIn
About your host: Nathan Bush from eSuite
Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, eSuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
Please contact us if you:
Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.
Connect with Nathan Bush
Contact Add To Cart
Join the Community
