In this episode of Add To Cart, we checkout James Taylor, the Founder and CEO of Particular Audience - an Australian technology platform helping eCommerce retailers create a more intuitive and personalized shopping experience through merchandise, search and advertising. And this is all done dynamically and without using any personally identifiable information or third party cookies. James’ theory is that product data and intention is more important than customer groupings and it is a fascinating one to explore. Particular Audience was founded here in Sydney, boasts clients including The Good Guys, Singapore Airlines and Calvin Klein across Australia, US, UK and Canada. Since 2019 they’ve raised $13.5m in investment, are set to continue this growth.
Links from the episode:
The Cold Start Problem, by Andrew Chen
Products Are More Important Than Customers: The Particular Audience Story | #154
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About your co-host: James Taylor from Particular Audience
Ten years working in the digital experience layer of eCommerce, James setup Particular Audience in 2017 to apply machine learning in place of rules based systems that were dominant at the time. Prior to Particular Audience, James had a career in investment banking and co-founded a betting exchange focused on user generated content. He moved to Australia in 2014 to launch Google Ventures company ‘Yieldify’ in the APAC region.
You can contact James at LinkedIn
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