In this episode of Add To Cart, we checkout James van Rooyen, Co-founder of Bikes Online - or Bicycles Online as they have been known in Australia. Starting out as bike tour operators, James and his business partner Jono, thought they might be able to get bikes cheaper if they ordered them direct from the supplier. One container load and an eBay store later, Bikes Online was born. Today, they sell bikes to both the Australian and US markets and have 100 staff spread across every continent.
Links from the episode:
Never Split the Difference by Chris Voss
No-one Likes The Middle Man: The Bikes Online Story| #181
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About your co-host: James van Rooyen from Bikes Online
James co-founded BikesOnline with Jonathon Allara over 10 years ago and they continue to share the CEO role. BikesOnline is a classic shoe string story. Having started out of the back of a disused electrical substation, and running the entire business from a single extension lead, BikesOnline has gone on to become the largest online retailer for bicycles in Australia as well as a significant player in the USA, with over 100,000 happy cyclists served each year.
You can contact James at LinkedIn
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