In this episode of Add To Cart, we checkout Kate Casey and Phoebe Simmonds, Co-founders of The Memo, a one stop curated online shop for everything you need to care for your baby. Born out of frustration with the patronising tone used to speak to new mothers, The Memo is a grown up answer to new parents’ consumer confusion, connecting them with the best and brightest brands in the baby-sphere.
Links from the episode:
Baby Shop for Grown Ups: The Memo Story | #175
Questions answered in the podcast:
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About your co-hosts:
Kate Casey from The Memo
Kate is a merchant that has worked in retail for more than half of her life, working across a variety of different roles and categories that has provided incredible experience and insights into different customers and retail settings. Specialising in beauty Buying and Category Management from retailers like Mecca, Myer and David Jones, Kate is responsible for the merchandise selections at The Memo as well as leading supplier relationship, customer experience, operations and strategic direction.
You can contact Kate at LinkedIn
Phoebe Simmonds from The Memo
Phoebe is the Co-founder of The Memo and Founder of The BLOW. After getting her start at Mecca and then in London with LVMH under the tutelage of Parfums Christian Dior, Phoebe knows brand and retail. She was responsible for driving Benefit Cosmetics expansion across Sephora in Southeast Asia, before heading back to Sydney as the Marketing Director for Benefit Cosmetics Australia. With a Commerce (Management) degree from the University of Melbourne and a career built on helping brands define
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