In this episode of Add To Cart, we checkout Katrina Van De Ven and Catherine Olivier who are just five weeks into the launch of LeukBook (that’s L-E-U-K Book) a one stop plus size fashion shop. With 90 percent of size 14+ customers feeling under-served by existing shopping options, Katrina and Catherine knew they could make a serious difference in this space. They have ten brands currently on board and are set to double this number in the next few months. In the conversation, we discuss the lucrative plus market that many brands are leaving behind, the importance of ‘fit’ (and some other choice F words), and LeukBook’s plans for global expansion.
Links from the episode:
Come As You Are: The LeukBook Story | #179
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About your co-hosts:
Katrina Van De Ven from LeukBook
With a background in psychology, exceptional communication skills and a burning desire to help size 14+ women look and feel their best, Katrina is well-equipped to lead LeukBook and, with it, a push for a more inclusive fashion industry. Katrina comes to lead LeukBook following a decade in the government and non-profit sectors in which she has consistently demonstrated her ability to lead the development and execution of exciting new ideas across four continents.
You can contact Katrina at LinkedIn
Catherine Olivier from LeukBook
Catherine's interest in fashion started at a young age inspired by firstly her grandfather’s dealings with high end fashion houses and then her mother who carried on the legacy. Coming from a long line of innovative entrepreneurs being
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