In this episode of Add To Cart, we checkout Paul Waddy, eCommerce expert extraordinaire - and all round nice guy. Paul is the principal of Paul Waddy ECommerce and Director at ECom Nation where he advises some of Australia’s leading online retailers including Maison de Sabre, Geedup Co and Kind Is Cool. He’s been the Head of Operations at Showpo, and CEO of The Horse and is the author of Shopify for Dummies and Selling Online for Dummies. On top of this he was recently awarded the Industry Award at Online Retailer.
Links from the episode:
Shopify For Dummies by Paul Waddy
Catch of The Decade by Gabby Leibowich
Paul Waddy from Paul Waddy ECommerce: ECom For Dummies | #240
Questions answered in the podcast:
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About your co-host: Paul Waddy from Paul Waddy ecommerce
Paul is an experienced Ecommerce executive, adviser and author with over 12 years experience. In 2020 Paul was named Number 2 in the Top 50 People in Ecommerce in 2021, and in 2022 received the Industry Recognition Award at the ORIAS. Paul is the former CEO at The Horse, former Head of Operations at Showpo. Paul is also a Director and Co Founder at Ecom Nation, a digital marketing agency specialising in ecommerce, and an advisory board member at NORA - The National Online Retail Association.
About your host: Nathan Bush from eSuite
Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, eSuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on
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