In this episode of Add To Cart, we checkout Tara Shelton from Little Succers. Tara started the business four years ago doing same day delivery of beautifully packaged succulents in her local area,, then expanded to deliver nationally and is now focusing on the DIY branch of her business that grew from COVID, a Build Your Own Terrarium Bar in Sydney.
Links from the episode:
Jo Loves: Jo Malone CBE (How I Built This with Guy Raz)
Because Flowers Die: The Little Succers Story | #093
Questions answered in the podcast:
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About your co-host:
Tara Shelton from Little Succers
Tara Shelton is founder and creative director of creative agency for start-ups, Dream & Do. The agency has since worked with over 220 start-ups to turn their business ideas into brands. In 2017, Dream & Do launched a business of it’s own, Little Succers, Australia’s first succulent and cactus gifting service. This expanded out to a unique event concept, 'Build Your Own Terrarium Bar' which is like a lolly bar for plant lovers, inviting people to design and build their own terrarium.
Tara launched her first business in London, Moi Self, a girls helping girls gifting range. It was here that she realised how critical a brand was in a start-ups’s success, and her addiction to the entrepreneurial life began. She
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