In this episode of Add To Cart, we are joined by Katrina Van De Ven and Catherine Olivier who are just five weeks into the launch of Leukbook (that’s L-E-U-K book) a one stop plus size fashion shop. With 90 percent of size 14+ customers feeling under-served by existing shopping options, Katrina and Catherine knew they could make a serious difference in this space. They have ten brands currently on board and are set to double this number in the next few months. In the conversation, we discuss the lucrative plus market that many brands are leaving behind, the importance of ‘fit’ (and some other choice F words), and Leukbook’s plans for global expansion.
Links from the episode:
The Future of Commerce with Shopify Plus (sponsored)
Questions answered:
-How significant is the plus market?
-What have you had to do differently to cater to size 14+?
-How can retailers be more inclusive with sizing options?
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