In this episode of Add To Cart, we are joined by Stu French, Co-Founder of Ethicool, a children’s book publisher and online retailer. Stu has an eCommerce background, having worked in digital roles for Telstra and AGL, but he’s also a children’s author. Combining his two career areas, Stu, with his wife Teigan, launched Ethicool in February 2020, selling kids books with great stories and ethical messages. In this chat, Stu discusses the link between his corporate life and his career as a kids author and publisher, tells us about the fulfillment model he set up to help distribute into the US and shares why he doesn’t see Amazon as a competitor, but a partner to his book business.
Links from the episode:
Shopify’s Future of eCommerce Report and webinar (sponsored)
The Signet/Cheers Sweetie Story (sponsored)
Questions answered:
This episode was brought to you by…
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About your host: Nathan Bush from 12HIGH
Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-host: Stu French from Ethicool
With a strong background in enterprise transformation, Stuart has formed, grown and led some of Australia's largest digital, design and technology teams, and has a particular passion for eCommerce and digital content. He is the Co-Founder of kids book business, Ethicool.
You can contact Stu at LinkedIn
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