In this episode of Add To Cart, our partner content is brought to you by Wayflyer who deliver eCommerce funding - built for growth. And joining me, their Co-founder and CEO Aidan Corbett - all the way from Ireland. In this episode we dive into how eCommerce founders can get access to short term finance in order to fuel growth - often in areas such as marketing and inventory, which can hold eCommerce businesses back without free cash flow. For those who haven’t heard of Wayflyer, they were founded in 2019 and today, have over 1,000 eCommerce customers all over the world. In this short amount of time, they have delivered $700m of funding for eCommerce businesses. They now have an office and a team in Sydney and have helped unlock growth for Australian eCommerce brands such as Stax, King Kong Apparel and Black Swallow. In this chat with Aidan we walk through the process for founders to access Wayflyer funding. The most interesting part for me is how they integrate with eCommerce platforms and ad networks to make qualified decisions on eCommerce businesses - it’s not your old school bank manager here. Additionally, offers get made in quick time and can be as little as a few thousand dollars. But even if you are not a founder, you’re going to get some great insights from the episode, tapping into Aidan’s global view across their clients. We dive into the types of customer acquisition costs retailers are seeing across the board, why TikTok is still a developing opportunity and how having cash flow frees you up for long term thinking and experimentation.
Links from the episode:
Questions answered:
About your co-host: Aidan Corbett from Wayflyer
Aidan Corbett has a Bachelor of Engineering in Electrical Engineering from University College Cork and a Master of Business Administration from London Business School. After graduating from LBS in 2013, Aidan launched two start ups prior to Co-founding Wayflyer with Jack Pierse in 2019.
You can contact Aidan on LinkedIn
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