In this episode of Add To Cart, we checkout Gavin Ballard, CEO and Founder of Submarine, a Shopify add-on that helps brands and agencies push the limits of what ecommerce platforms can do for subscriptions, membership crowdfunding and more. It’s a unique and fascinating approach because it is essentially giving developers and agencies the keys to create unique experiences - rather than delivering it straight out of the box like many other apps. It is doubly interesting because Gav is also the founder of ecommerce agency Disco Labs, which has helped develop ecommerce experiences for leading brands such as JB Hi Fi, YouFoodz and Lovisa.
Links from the episode:
https://flexiblecommerce.org/
Gavin Ballard from Submarine: What the Hell is Composable Commerce Anyway? | #282
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About your co-host: Gavin Ballard from Submarine
Gavin is the CEO and Founder of Submarine, a platform that lets leading brands build flexible, innovative experiences for customers. He’s a Shopify ecosystem veteran, building on the platform for over a decade and running one of the world’s leading Shopify Plus partner agencies, Disco Labs.
You can contact Gavin at LinkedIn
About your host: Nathan Bush from eSuite
Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, eSuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
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