In this episode of Add To Cart, we are joined by Ed Ross, Co-founder of TradeMutt, the home of funky workwear with an important message. After working on cattle stations and doing a Ag diploma, Ed found himself in Brisbane working as a Carpenter. He and another tradie mate got delivered some devastating news, which inspired them to change what workwear looks like and make a real impact on mental health in the construction industry and beyond. So TradeMutt was born. In this conversation, we dive into how they set up their eCommerce business from the start to incorporate social impact, how they got burned by marketing agencies and why these tradies have gone into fashion - including modelling speedos. It’s a look.
Links from the episode:
Shopify Plus and Rollie Nation (sponsored)
Signet and Aussie Candles (sponsored)
Questions answered in the podcast include:
This episode was brought to you by…
Signet
About your host: Nathan Bush from 12HIGH
Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-host:
Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.
Connect with Nathan Bush
Contact Add To Cart
Join the Community
