In this episode of Add To Cart, we are joined by Brenden Hartmann, General Manager at Budgy Smuggler swimwear. Who needs a great swathe of material billowing around your legs when a carefully positioned, streamlining triangle of lycra will do?! The brand started out as a bit of a laugh in an Aussie backyard when some mates decided to write ‘Budgy Smuggler’ on the back of some speedo-style swimmers. Growing from selling 1,000 pairs of smugglers a year to over 100,000 pairs internationally, Budgy Smuggler now has a kids and women’s range. In this chat, we discuss why it’s no brainer for Budgy Smuggler to keep the manufacturing process right here at home, why they regularly perform the ‘funny uncle’ test when assessing custom orders and why responding to customer suggestions will always be part of their business...unless that customer suggests producing board shorts...bloody oath! What are you thinking? Never!
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