Description

Most ecommerce conversion work targets the same moment: the customer who is already close to buying. But the most expensive conversion problems happen before anyone adds anything to cart.

That customer doesn't show up in your abandoned cart report. They just don't show up.

In today's Playbook: 

• Your real conversion barrier is probably invisible to you
• The best experience investments solve a functional and emotional problem at the same time
• The data you collect through the experience is worth more than any third-party signal you're buying
  
  Connect with Chloe De Winter 
  ExploreNala

SMS us to request a guest!

Support the show

Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.

Connect with Nathan Bush
Contact Add To Cart
Join the Community