Welcome to Add To Cart Upskill! We have partnered with one of our industry friends to teach you a new set of skills. At the end of the Upskill series, we want you to walk away feeling smarter and ready to take on a new area of eCommerce. Today’s episode is the first in a series of three on Partnership Marketing and is brought to you by Impact.com, a technology company that’s transforming the way enterprises manage and optimise all types of partnerships. The Impact Partnership Cloud™ is an integrated end-to-end solution for managing an enterprise’s partnerships across the entire partnership life cycle to activate rapid growth. Impact power partnerships for some of the world’s largest and most loved brands: Uber, Airbnb, Nike, Canva, Westpac, HSBC, Woolworths and David Jones.
We’ve looked at setting up and managing partnerships in episodes one and two and this, the third and final episode, is focused on how best to grow them. Rainer Schmid is the Global Direct Marketing Manager from Bikes Online and he’s joining us today to share his experiences in the mature partnerships space. Rainer talks about the internal processes his team have implemented to optimise their partnerships, the attribution model he rates for handling payouts and his predictions on upcoming trends. He also provides a nifty catchphrase for what’s at the heart of growth and its refreshingly simple. Be Nice.
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About your co-host: Rainer Schmid from Bikes Online
Rainer brings a wealth of experience to the table as the Global Direct Marketing Manager at BikesOnline, the sole distributor of Polygon, Marin & Thok bike brands in Australia and the USA, With over 16 years of expertise in digital channels and strategic partnerships across a variety of industries, he has a deep understanding of data-driven tactics to maximise results. Prior to joining BikesOnline, Rainer drove successful digital strategies for top brands including Crown Resorts, Northern Territories Tourism, and brands in diverse sectors such as entertainment, B2B, finance, legal services, e-commerce, education, and fashion.
You can contact Rainer at LinkedIn
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