Description

Everyone says they’re building a community. But very few brands actually are.

In this Add To Cart Playbook, we break down what it really takes to turn customers into a community that drives loyalty, repeat purchases and word of mouth.

Featuring insights from Tara McKeon (Proud Poppy), Briony Kennedy (Adorn Cosmetics), Anastasia Lloyd-Wallis (Retail Doctor Group) and Laura Thompson & Sarah Sheridan (Clothing The Gaps), this episode explores why the brands winning today aren’t just building audiences: they’re building belonging.

In Today's Playbook:

• How Tara McKeon built a 22,000-member community around Proud Poppy that drives repeat purchases
• Why the strongest ecommerce brands focus on community before conversion
• How letting customers lead the conversation can create deeper loyalty than any campaign
• Why status and belonging can outperform discounts in loyalty programs
• How brands like Clothing The Gaps turn customers into participants in a community-driven mission

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Explore Proud Poppy
Tara's main episode
Adorn Cosmetic's main episode
Clothing the Gaps' main episode

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