In this episode of Add To Cart, we checkout Michaela Wessels, Co founder and CEO of Style Arcade, an app that pulls everything about your products’ performance together in one place - sales, stock, future orders, Google analytics - so you can ditch the spreadsheets. Michaela is passionate about using product data for growth and Style Arcade is a culmination of everything she’s learned over her 15 years of working in this field.
Links from the episode:
The Obstacle Is The Way by Ryan Holiday
The Hard Thing About Hard Things by Ben Horowitz
Michaela Wessels from Style Arcade: Merch Planning Pro Hacks | #251
Questions answered in the podcast:
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About your co-host: Michaela Wessels from Style Arcade
Michaela is an experienced Retail & Ecommerce Professional. Merchandise Financial Planning & Management form the foundation of her professional background with over 15 years experience in Multi-channel Retail & Ecommerce. Michaela is passionate about enabling retailers to use their product data for growth.
You can contact Michaela at LinkedIn
About your host: Nathan Bush from eSuite
Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, eSuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or
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