In this episode of Add To Cart, we are joined by Anthony Zaccaria, the Co-founder andChief Commercial Officer of the brilliant Australian tech company Linktree. What started as a custom web feature for a band has turned into a $1.3 business used by the likes of Selena Gomez, ALicia Keys, Jamie Oliver - oh, and 24 million other content creators. Today, they have 1.2b visits every month and a team of 270 scattered all over the globe. Not bad for a little custom feature! In this chat we cover how Linktree’s content creators and brands utilise Linktree to promote content across all of their channels. We talk about Linktree’s celebrity users, how to avoid burnout when building a unicorn and what happened when Instagram banned them for 20 minutes.
Links from the episode:
Packleo | Eco-Friendly eCommerce Packaging (sponsored)
Shopify Plus and Incu (sponsored)
Questions answered:
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About your co-host: Anthony Zaccaria from Linktree
Anthony is the co-founder of Linktree, the market-leading linking platform enabling creators, brands, artists, publishers, agencies, and businesses of all sizes to curate an online ecosystem, engage with their audience and monetise their passion. Founded in 2016 and the first of its kind, Linktree is utilised by more than 19 million users globally including TikTok, Selena Gomez, Red Bull, Alicia Keys, Facebook, the Los Angeles Clippers, Jessica Alba, Comedy Central and HBO.
Juggling his twin toddler boys on the home front, Anthony also co-founded Australia's leading music and entertainment specialist digital agency, Bolster, and content platform LNWY.CO. Prior to Linktree and Bolster
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