In this Checkout episode, we catch up with Pablo Kraus, CEO of ecostore, the sustainable brand that’s captured eco-conscious consumers worldwide. Pablo dives into his admiration for Apple’s unforgettable in-store experience, the impact that ChatGPT has had on his workflow, and how he keeps his creativity sharp with hands-on side projects. Plus, he shares his go-to book for building customer-centric ecommerce, Don’t Make Me Think by Steve Krug, and the value of simple, intuitive design in building trust with customers.
Check out our full-length interview with Pablo Kraus here:
About your guest:
Pablo Kraus is the CEO of ecostore, a leading environmental brand founded in New Zealand, offering eco-conscious shoppers home, body and baby care products for over 30 years. Available across New Zealand and exporting across the Asia Pacific Region, ecostore has grown to be a brand synonymous with authentic sustainability. In 2021, ecostore became B Corp certified, joining a global network of businesses that meet the highest standards for corporate social responsibility. Pablo was born in Germany but raised in Auckland, New Zealand where he now lives with his wife and two children.
About your host:
Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
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