In this episode of Add To Cart, we are joined by the CEO of an Australian skincare brand, with a heritage dating back to the birth of the modern beauty industry in the 1930s. Pippa Hallas is the great niece of the original founder of Ella Bache and has been at the helm since 2010. With counters in David Jones and franchises in over 150 salons across Australia, Ella Bache has an emphasis on individual skincare solutions and education. In this chat, Pippa shares the secrets to maintaining a legacy brand, how she executed the ultimate digital transformation and why she chooses snow covered Boston for business inspiration every year.
Links from the episode:
Questions answered:
This episode was brought to you by…
About your host:Jo-Anne Hui-Miller fromThe General Store
Jo is content and insights director at multidisciplinary creative agency, The General Store. She was previously managing editor of premium content at Inside Retail Australia, Asia and New Zealand.
About your co-host: Pippa Hallas from Ella Bache
Ella Baché is 65 years young and has celebrated many milestones; Pippa has had the privilege of taking this company on a journey through the changes of the empowered consumer, an increasingly rapid growth of ‘fast food’ beauty, whilst challenging the pivotal changes in buying behaviours and brand loyalty of new generations.
Throughout her time as CEO, she has seen Ella Baché expand to over 150 franchise locations across the country, a long way from its 1930’s beginnings. But one thing will always remain the same, Pippa’s continual focus on the empowerment of women, whether it be through education or the franchise network or speaking with individuals on the importance of skincare; Pippa encourages these women to become leaders in their own right – it is the core of the brand and the core of her values too.
You can contact Pippa at
Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.
Connect with Nathan Bush
Contact Add To Cart
Join the Community
