In this episode of Add To Cart, we are joined by James Wakefield and Robin McGowan, co-founders of InStitchu. InStitchu are changing up the suit, work and all together put together the fashion industry by offering tailored designs at a fraction of the cost of traditional bespoke designers. InStitchu are coming up to their 10th birthday. Starting with a $5K website, they now have a team of 60 including five in-house developers, 13 showrooms throughout Australia and customers all over the world. James and Robin share what they have learnt over these first ten years including how they make custom products profitable, why they built a tech stack from the ground on up and how these high school mates have remained close during the ups and downs of business.
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About your co-hosts:
James Wakefield from InStitchu
James Wakefield co-founded InStitchu with high school friend Robin McGowan in 2012. Having worked as an Associate Advisor at Macquarie Bank for four years, James was acutely aware of a gap in the corporate tailoring market: he and his colleagues struggled to build a wardrobe of quality suits ready for daily wear at affordable prices. There was, he found, always a compromise on quality, fit or range, particularly for younger generations with less disposable income. The rest is tailoring history: James left the finance industry and established InStitchu as the leading player in made-to-measure tailoring, focusing on quality, affordability and fit.
You can contact James at LinkedIn
Robin McGowan from InStitchu
Robin McGowan co-founded Australia’s leading custom tailored menswear provider,InStitchu, in 2012, alongside high school mate James Wakefield. Robin spent much of his youth growing up in Italy and Europe, helping spark an interest and knowledge in menswear, drawing from a
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