Alright, we’re doing this... introducing The Download!
A wrap-up of the most interesting changes in eCommerce this week with Nathan Bush and a mystery guest. This episode was recorded live on Friday inside the Add To Cart CAMPUS Community — it’s live, raw and a bit loose… a bit different to our usual eps!
This week we cover:
- AI and shopping: ChatGPT is now showing shopping results. Is this the beginning of the end for product discovery as we know it, or just another overhyped moment?
- Why online retail feels boring right now and what we can do about it. Criteo has confirmed it with new research.
- Why attribution is broken: We dig into guesstimation, misleading dashboards, and a simpler approach using Marketing Efficiency Ratio (MER).
- How to filter the AI noise: Tools, tactics, and how to avoid falling into yet another LinkedIn-hyped rabbit hole.
- What actually makes a strong brand — and how loyalty can override logic (even if you’re being overcharged).
- Plus, a preview of our upcoming Meta Bootcamp and all the fun stuff happening at Retail Fest — including trivia, panels and a Gold Coast bogan dress-up.
Mentioned in this episode:
Join the Add To Cart CAMPUS Community
Register for Meta Bootcamp (starts June 9)
Add To Cart Trivia at Retail Fest
Criteo's Boring Retail Report
Retail Fest Transitional Tickets
Tracksuit – brand tracking
Triple Whale – eCommerce attribution and analytics
FYXER – AI email assistant
Perplexity – AI research tool
All Marketers Are Liars – Seth Godin
Want to join the live session next Friday?
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