In this episode of Add To Cart, we are joined by Tennealle O’Shannessy, CEO of Adore Beauty. From starting out in Kate Morris’ garage with a $12,000 loan from her boyfriend's parents to listing on the ASX in 2021 at a valuation of over $650m - it has been a wild ride so far. They now partner with over 150 cosmetics brands and stock 10,000-plus beauty care products. Today, they sell over $180m of product every year to over 800 thousand active customers. But as you hear from Tennealle today, they aren’t resting on their laurels and still consider themselves under dogs. In a wide ranging chat we cover everything from how Adore uses content to drive repeat purchases, why headless commerce is so important to their future plans and how they are leading the way in female leadership. And of course, I couldn’t let the chat go by without mentioning Tim Tams. Tennealle has been with Adore since August 2020 as CEO and has previously held a number of leadership positions at Seek - most recently Managing Director of Americas. As you’ll hear today, she is relentlessly focused on the customer and it shows in everything Adore is doing.
Links from the episode:
Shopify Plus and Aje (sponsored)
Questions answered:
This episode was brought to you by…
Please contact us if you:
Email hello@addtocart.com.au We look forward to hearing from you!
Thanks to our sponsors,
Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.
Connect with Nathan Bush
Contact Add To Cart
Join the Community
