In this first episode, I reflected on how I uncovered the visual identity of her image consultation brand, Moony Hue. Not through a rigid process, but by trusting a blend of lived experience, instinct, and aesthetic memory. This is a behind-the-scenes story of creative unfolding: one where colour, typography, and symbolism aligned only after deep internal discovery. If you’ve ever felt stuck in branding because it didn’t come “all at once,” this is your permission to follow the slow burn of clarity.
✦Show Notes✦
Ayaka Ito's Typefaces: https://ayakaito.com/typefaces
✦About✦
The Intuitive Framework is a space for slow, thoughtful conversations on intuition, what it is, how we access it, and why it matters. In a world of constant noise and input, this podcast invites you to return to your inner compass. Through personal stories, creative insights, and lived experiences, host Amii Hue explores the quiet intelligence beneath the surface and how it can guide our most meaningful decisions in life, art, and work.
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✦ Moony Hue ✦
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